Content studio — Copenhagen
Content and creative direction for beauty and aesthetics brands.
We plan, shoot, and edit the content your brand actually needs — campaigns, launches, events, and everything in between. You get finished work you can keep using, not a list of ideas.
Selected work
Content we've made for beauty brands.
This work was produced while we worked together through an agency, before founding The Social Draft, and is shown here as a reference to our experience. All brands and assets belong to their respective owners.
What we do
Four things, done properly.
We're a content studio, not a social media manager. We come in when there's something specific to produce.
Content Creation
Concept, photography, video and editing. We handle the full process — from the idea to the final delivered files.
Creative Direction
Visual storytelling and campaign concepts. What to show, how to show it, and why it makes sense for your brand.
Social & Paid Content
Reels, launches and recurring content — plus creative built specifically for Meta Ads, so what you run as paid looks like it belongs to the brand.
Event Content
Coverage and content production around launches, activations, trainings and brand events. We produce the content, not the event.
Our approach
Content that isn't only meant to look good. It's meant to do something.
We help small and medium businesses and growing brands build a digital presence that is clear, honest and deliberate — one that positions the brand, strengthens its identity, and reaches the people it's actually for.
We combine creative direction, strategy and social media experience to make digital marketing accessible to businesses that don't have an in-house team, and we support their growth without flattening what makes them theirs.
We don't work from a single visual formula. We build around each brand's identity, goals and needs, so the content feels like it belongs to them and still does a job.
Project-based
We work by project, campaign, content day, or ongoing production for a brand. You decide the scope, we tell you honestly if it's realistic.
Small on purpose
There are two of us, and we're both on every project. You talk directly to the people doing the work — no account manager in between.
Grounded
We won't promise numbers nobody can control. What we can promise is content that's consistent, on-brand, and yours to keep using.
Beauty & aesthetics
We know the rules this industry runs on.
Most studios can make a nice video. Fewer know what a clinic in Denmark is actually allowed to publish.
- Danish marketing regulations for aesthetic treatments. We know what can be shown, what can be claimed, and what can't — before the content is made, not after it's been flagged.
- Years inside the industry. Aesthetic medicine, clinics and beauty brands: we understand the treatments, the vocabulary, and how patients decide.
- Content that survives the ad platform. Meta is strict with aesthetics and health. We build creative that's designed to run, not to be rejected and reworked.
Who we are
Two of us.
We're Lluvia and Ana. We've spent the last few years making content for beauty and aesthetics brands in Copenhagen — first together at an agency, now on our own terms.
We started The Social Draft because we kept seeing the same thing: good businesses with good work, and content that didn't reflect any of it. Not because they didn't care, but because producing content properly takes time and a plan. That's the part we take over.
We're based in Copenhagen and work in English, Danish and Spanish.
Services & pricing
Want to know what we do and what it costs?
Leave your details and we'll send you our services and price ranges — no call required, no follow-up unless you want one.
Or just write to us
Working on something? Tell us what you need.
A launch, a campaign, an event, or just content that needs to get made. Write to us and we'll tell you honestly if we're the right fit.
hola@thesocialdraft.dk